It’s 2020, we are obviously beyond the “it’s important to do digital marketing” conversation. We have now entered the period of, “what is the actual point of it?”

As marketers in the music industry, we throw money at Facebook and YouTube as reflex, but why? What are we actually trying to achieve?

Disclaimer: I am the CEO of The Brag Media, we run campaigns for labels and promoters both as a media organisation, digital marketers (running Facebook/YouTube ads) as well as social media managers. My criticism of each platform (including our own) is as sincere as I possibly can be. I recently ran a workshop for the managers and marketers at Unified Music Group on this topic, and it was put to me by the team there that I turn the…