Facebook has finally pressed the button on music videos.
Over the weekend, the social giant rolled out shareable, licensed music videos for its users in the U.S. with global music video premieres pegged for “the coming weeks,” according to a blog post.
It’s the first shot fired in a battle royale with YouTube which for well over a decade has sat on its throne as the King of music video content.
Writing on behalf of the company, Facebook’s VP of music business development and partnerships Tamara Hrivnak says FB has content deals with all three major music companies, as well as the independents’ digital rights agency Merlin, BMG, Kobalt and a number of indies, publishers and PROs.
All of which means, content creators will get paid,…