Chet Hanks is very protective of his self-proclaimed White Boy Summer – which went from a catchphrase first coined on Instagram, to a slogan slapped on merch, to a song and accompanying music video – all in a matter of weeks.

And when several publications covered the release of the track’s music video – in which the 30-year-old son of Tom Hanks and Rita Wilson can be seen drinking what appears to be a 40-ounce bottle of beer out of a brown paper bag, rapping sans-shirt atop a 1964 Chevy Impala hardtop and shoving his face into the gyrating behinds of thong-clad women of color – his protectiveness over his new brand turned to straight-up…