CALLING ALL SŪFFER LOVERS! ???? We asked, you voted. Pilot Mtn Climb in Brevard, NC is officially the segment for our 2021 WEDŪ Segment Challenge presented by @outsidemagazine. Show us your grit, this thing is a grueling 2.5mi gravel climb – @ghincapie & I went to NC, scouted the segment and clocked a @strava time. Now its up to you. During the Tour de France you have 20 days to get the KOM or QOM on the climb for a chance to take home the highest cycling stakes in America. Winners take $10k, the ultimate WEDŪ SUFFER Kit, a @hammerheadrides Karoo 2 and whole lot of bragging rights. Link in bio for more info. Who’s ready?? #wedusegment

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