Demi Lovato has a lot of people scratching their heads over this one — she got mad that a fro-yo shop advertises “diet” options … something she considers triggering and harmful.

The singer took to IG Saturday to call out a frozen yogurt joint called The Bigg Chill … which apparently has low-sugar/low-fat/fat-free goodies positioned toward the front of one of their stores and/or checkout counters.